Put together a brief telephone presentation as well as presentation to give when you meet in person, produce a nice-looking brochure that can be passed out to all employees describing your tax prep services, and make some appointments. Offer a percentage off the total fee for all employees of the company. They'll be easy to identify when they come to your office because they'll all have W-2s from the employer offering your program.
It's a win-win-win: The tax preparer gets more clients, the employer can provide a benefit at no cost, and the employees get a reduced price on their tax preparation.
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