OK, from my last post you should be convinced that LinkedIn is a great tool to help you grow your company, find JV candidates, attract key employees, a buyer for your business, whatever your objective. The key is to be “findable” in an increasingly crowded online world.
I want to build on the suggestions in my last post to make you most effective with minimal time investment. To accomplish this, consider these 4 suggestions when creating your profile.
1 – Your Title
Your title needs to accomplish two things. First, tell others you are the person who can make a decision about acquisition, JV, licensing, etc. Additionally, describe your service capability or core business which will rank you higher in search results for those looking for your service.
So, being the CEO for “a franchise development firm: The Franchise Builders” may sound redundant, but it is a very effective way to improving your rank when anyone is searching for this term. Being the COO at Dimension Solutions does not help searchers looking for a program company. Get it?
PS: Remember, there are other CEO’s running companies with just 2 or 3 employees. Searchers will make the distinction only because you have a company profile on LinkedIn.
2 – Recommendations
Personal recommendations are not necessary at a C-level and may even work against you. Leave that to your business development people.
3 – Connections
When I find a potential candidate with less than 50 connections I seldom make contact. It may seem childish, but LinkedIn only has clout with those who recognize its capabilities and engage it as real business tool. You can and should have contact network exceeding 100 before you begin to see real results.
4 – Professional Photo
A search result will often provide dozens (or hundreds) of results. As I scan for quality a match, my eye is naturally attracted to those profiles with photos (I seldom consider those without one at this stage). It also indicates how seriously you regard LinkedIn as a business tool. If it is a serious tool for you, I’m more excited to make contact and pursue business with your through this network.
Your title and photo will take about 10 minutes to add to your profile. Building connections a bit longer, but just one successful business deal will provide a great return on time invested.