Success on the web is not just about landing your business on the first page of Google, but making it easy for your best customers and prospects to find you for the right reasons. To buy your most profitable product or service is one “right reason” that jumps to mind. You’ll also need a compelling call to action rather than a dull, boring out dated web site.
Remember, you only get one opportunity to make a first impression and the web is no different.
So, here is a better question: What is the simplest way to land on the first page of Google in a way that I encourages visitors to buy your most profitable product/service. There are many potentially expensive options, but let me offer my “2 x $50 program.”
Step 1: Spend $50 to add video to your web site, blog or online profile.
Viewer Behavior on Seeing Online Video
52% Took action
45% Elicited response
28% Requested more information
16% bought something
Here is the good news, when you take this great web cam out of the box and plug it into your computer, it almost runs itself. I’ve got one on my screen and very easily add video to blogs and other projects online. You’ll be shocked at how easy and effective this is.
Step 2: Spend $50 to be found online.
CloudProfile.com is a great little company in Virginia I have been doing some work with. For $49.95 per month, you can have a CloudProfile in about 10 minutes (30 day free trial) and perhaps you’ll have success similar to Brooks Stone. With no tech experience or a company web site, this stone mason was at the top of Google search results within a month of posting his profile under two of his most profitable search terms. You can even check “stonemason Connecticut shoreline” and see where he ranks today.
One great feature of CloudProfile is video hosting on your profile. So, you’ll not only be found by local customers, you’ll have compelling content and video to motivate them to action. Look at what The Four Firkins created for their micro brewery.
If you’ll follow the steps above, chances are you’ll rank much better in search results on Google, yahoo, Bing, local directories, the Google Maps page, than you do today. What is one extra customer a week or month worth to your business? What about 2 or 3 new customers each month...? Probably much more that $49.95 monthly fee. This is how smart business owners are making the web work for them and creating new profits online.
Ideas to share? We’d love to learn…
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