The internet has changed our perspective on a good many things. We should be able to search for almost everything, we should be able to access information from anywhere, we should be able to buy exactly what we want any time of day, and we should even be able to find our perfect soul mate. Perhaps most profound of these changes is our expectation of what we should be able to get for free. In a word: anything.
With so much free stuff available online, our attention soon shifts to answering the more important question: What is better than free? You see, as a business owner, I have money. I do not need everything for free as there are things I value more than a $0 price tag. What you may ask?
1) Being Findable. The online world is more crowded than ever, and I want my very best prospects to be able to find me online when they're ready to buy. That is more valuable than free for most business owners.
2) Customizabl...(register to read more)