Will This be the Future of Advertising for Small Business?

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in The Wrong Question

Small business sales and revenues have declined over the past several months, motivating many entrepreneurs to take a critical look at their traditional marketing, business development and advertising and ask why it is not working.  Many are wondering if it every really worked that well at all?

Stopping your marketing and advertising is not the answer, so the search for a better solution begins.  Perhaps we need to begin with a Better Question:  Why did my advertising ever work?

Seth Godin put this question into historical context which is very helpful when analyzing this question.  You can read “All Marketers Are Liars” (strong recommendation) or get the highlights from a seminar presentation last month.

Once you “get it” you realize that relying on interrupting and/or annoying people as the core strategy to grow your business is flawed.  You will always be disappointed with the results of your adve...(register to read more)

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