Stopping your marketing and advertising is not the answer, so the search for a better solution begins. Perhaps we need to begin with a Better Question: Why did my advertising ever work?
Seth Godin put this question into historical context which
is very helpful when analyzing this question.
You can read “All Marketers Are Liars” (strong recommendation) or get
the highlights from a seminar presentation last month.
Once you “get it” you realize that relying on interrupting and/or annoying people as the core strategy to grow your business is flawed. You will always be disappointed with the results of your adve...(register to read more)