Perhaps you've already formed an opinion of Michael Vick. You are entitled to judge him by whatever standard you feel necessary. However, our judicial system says he has paid his debt in full after two months of home confinement (July 20th) which means he will be looking for employment.
So, would you consider hiring him... should you?
Better Question: What good will come from my new employee?
Short answer - quite a bit.
Today we live in a business world where distribution and media are virtually free. However, attention and awareness command a significant premium. You Tube, cable TV, XM Radio, Tivo, Hulu and Ipods have changed the marketing landscape forever. You know this because your traditional advertising is becoming less effective every day. The strategy you used to reach this level of success in your business is becoming diluted right before your very eyes.
- Cold Calls 50 million registered on national "do not call" list
- Print Advertising Falling readership yet rates unprofitably high.
- TV Advertising Tivo, YouTube, remote control are killing results.
- Yellow Pages Can you say Sears Catalog?
- Direct mail When did 98% ineffective become acceptable?
- Coupon Mailers Costs increase and clutter reduces response.
The truth is, in our world today, your business does not even exist until you become noticed, and Michael Vick will put you on the map instantly. Once granted awareness among your prospects and future clients, you are on your own.
Michael Vick will not make your product any better, will not make your clients happier or your service magically more desirable. You will still have to win business based on the merits, market forces and pricing. However, your new employee will almost certainly help you into the board room, corner office or lunch with the CEO.
It is for this reason that Mr. Vicks' most likely employer will be the NFL. He is talented yes, but more importantly, he is a draw. He creates awareness and generates revenues and he will find a home in the NFL - guaranteed.
So, if you employed Michael Vick for the next two months, what would you have him do first?
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