Wrong Question: How do I fill a seminar room?

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in The Wrong Question

Seminar marketing can be very effective as it allows you to tell your story to dozens of prospects or customers at the same time and prepare so you are at your very best.  The most difficult part of the process is to fill a room with qualified prospects.

Better Question:  Who will fill the room for me?

In May I conducted a one hour seminar for almost 75 small business owners and was personally responsible for 3 of the attendees.  The other 70+ were invited by my partners in this seminar.  Here is a simple step by step guide.

1) Create an interesting title and excited bullet points for your seminar.

Our seminar title?

Six Big Changes that will Kill Your Business.

Bullet points?

  • The real secret of 1st page Google
  • How to generate "word of mouth" online
  • Three "must" required for new marketing
  • Why most social media is a waste of time
  • How to focus on "high conversion" prospects only
  • Your 3 most important customers - The ke...(register to read more)

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