• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Content vs. Branding

by on
in Business Management

My colleagues Michael Stelzner and David Scott Meerman are, like me, advocates of marketing with content.

But a recent article suggests that our approach is all wrong.

The author said that branding is more effective than ever today.

Reason: prospects are suffering from information overload. They don’t have time to process product information. And so they make purchase decisions based on brand reputation rather than product facts.

Well, hey, if that’s true, then prospects don’t want — or have time to read — more content, right?

So which should a marketer concentrate on?

Becoming a thought leader by publishing valuable content?

Or branding?

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/20595/content-vs-branding "

Leave a Comment