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The Department of Redundancy Department

by on
in Business Management

A radio commercial for a financial services firm talked about how their investment advisors could help ensure financial security for “older senior citizen folks.”

Are there younger senior citizens? Are there citizens who are not folks? Why not just say “senior citizens”?

This may seem a small point. But everyone today talks about how no one reads long copy or has time to read. Redundancies add needless words and waste the reader’s time.

A few more: armed gunman … living survivors … RAM memory … foreign imports … past history … stupid idiot … new innovation … consensus of opinion … add together.

Any others you can think of?

And does avoiding redundancies matter in writing? What’s your personal opinion? Oops, I mean, what’s your opinion?

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