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Magazines 2.0

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in Business Management

One possible future for magazines is to make them more like the Web — in particular, like social media and other Web 2.0 sites.

For example, according to an article in Circulation Management (6/08, p. 12), Erik Torkells, editor of Budget Travel magazine, published a June issue in which nearly 100% of the content was generated by the publication’s readers.

The magazine received approximately 2,800 pitches from readers resulting in 324 contributors to the issue.

“In the future, love it or hate it, an editor’s role will be to lead a conversation, not deliver a monologue.”

Is quality a problem when peers rather than professional writers provide the content?

Yes, says Torkells, who said the June issue required an “extraordinary amount” of editing, without which it “would have been a mess.”

“Editing non-professional writers is never easy,” he notes.

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