Listen to this description of Route Des Epices beer from the Beer of the Month Club newsletter (vol. 14, no. 12):
“On the nose, you can’t miss the influence of black and green peppercorns. Behind the peppercorn is a mild citrusy character with a caramel backbone, a touch of spruce and almonds, and some floral hop tones. Look for an emergence of tequila-like notes amidst a subtle floral character, notes of coriander, subtle apricot tones, and a woody spruce-like component.”
In the same issue, another beer, Rosee D’Hibiscus,” is said to have “notes of under ripened peaches, coriander, and pomegranate.”
Talk about piling it on high and deep. I drank a bottle of each, and they both tasted like beer.
Why do people rabidly attack direct marketing as hype-filled and sleazy, but ooh and ah and nod their heads in wonder at the writer’s sophistication when they read B.S. like the above beer reviews?