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How Critical is Your Mission Statement?

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in Business Management

When I began my corporate career in the late 70s, corporations spent huge amounts of time and money perfecting their “mission statements,” which they proudly posted on placards in the lobby.

Multi-channel marketing guru Don Libey thinks most mission statements are for the most part banal and of limited value.

His advice: “Get rid of the silly framed parchment proclamations and teach everyone the following: ‘Sell more stuff to more people any way we can!’”

Do you agree that Libey’s version gets right to the point.

Isn’t the idea to sell more stuff and make customers happy and increase revenues and profits?

Or do you prefer the thoughtful, conceptual, idealistic, warm and fuzzy mission statements that companies throughout America have spent so much effort to dream up and display?

Source: Libey Economic Outlook, 7/08, p. 1.

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