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New Survey Reveals Social Networking is Too Time-Consuming

by on
in Business Management,Office Technology

I have always contended that social networking is not a cost-effective use of the solopreneur’s time.

Now data from a new survey by Michael Stelzner confirm it.

According to the survey, people who have been using social media for a long time spend on average more than 20 hours a week on social networks.

Now, if you are a solopreneur working 40 hours a week, that means you’d spend half your working time on social networks — clearly impractical for self-employed people who value their billable time and productivity.

No wonder the survey notes that those working for a company are twice as likely as business owners to spend 20+ hours a week on social networks.

My conclusion: while social networking requires a minimal investment of money, the low ROTI (return on time invested) limits its desirability as a marketing activity for self-employed professionals.

How much time do YOU spend a week with social media?

Do you measure the ROTI — and find it worth the time invested?

Which social networking sites and activities account for the bulk of your time spent with these media?

Get the survey report here:


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