“It is essential to attempt to optimize online copy for relevant keywords to achieve a better search engine placement,” writes Don Libey, a multi-channel marketing expert.
“However,” LIbey continues, “keywords aren’t necessarily the most important part of copywriting.”
He warns against keyword stuffing, the practice of cramming too many keywords into a web page.
“Your customers are the readers,” says Libey. “Never place the search engine’s needs about theirs.”
My guess is that those of you who are copywriters — even SEO copywriters — will agree with Libey, while those of you who are SEO consultants might not.
Am I right or am I wrong? What say you?
Source: Libey Multichannel Advisor, May 2009, page 8.
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