Q: Aren’t most “free seminars” thinly disguised sales pitches for a specific product?
A: Yes, and that’s why they fail. Obviously, your purpose in presenting the seminar is to convince people to buy your product. But if the seminar is a blatant promotional pitch, people become annoyed—even disgusted.
On the other hand, if you present information of genuine value, attendees will think well of your firm and be more inclined to do business with you. Attendees know they will be sold but want to learn something, too.
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