- At the beginning of the e-mail, put a “FROM” line and a “SUBJECT” line. The “SUBJECT” line should be constructed like a short attention-grabbing, curiosity-arousing outer envelope teaser, compelling recipients to read further—without being so blatantly promotional it turns them off. Example: “Come on back to Idea Forum!”
- The e-mail “FROM” line identifies you as the sender if you’re e-mailing to your house file. If you’re e-mailing to a rented list, the “FROM” line might identify the list owner as the sender. This is especially effective with...(register to read more)
- The 3 most important things I’ve learned about writing e-mail marketing copy
- The most amazing fact about fundraising can help make any direct mail promotion more successful — including yours!
- Where Starbucks Fails
- What works best in e-mail marketing: long copy or short copy?
- 27 Secrets of Internet Marketing Success