The 4 levels of marketing confidence

by on
in Business Management

During my nearly a quarter century as a copywriter and marketing consultant, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.    

By recognizing which category you are in and taking the action steps recommended below, you can move up to the next level and significantly increase the ROI from your marketing dollars.    

The lowest level of marketing competence is UNCONSCIOUS INCOMPETENCE: You don’t know what you are doing, and worse, you don’t know that you don’t know. You may even think you are a pretty sharp marketer, even though to others, that is clearly not the case. Egotistical small business owners who appear in their own TV commercials and “creative” ad agencies can fall into this category.    

Do you think you are an OK marketer, and blame the lack of results generated by your marketing always on external factors, such as...(register to read more)

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