In November 2006, at the annual conference of the American Writers and Artists, Inc., search engine optimization (SEO) copywriter Heather Lloyd-Martin shared her methodology for writing Web pages optimized for organic search.
Heather’s proven approach to SEO copywriting — she’s one of the top
practitioners in the field — requires a few extra steps not used in
writing for print media.
First, determine the correct key words and phrases to be used in each Web page. These are the words and phrases that the Internet types into the search engine when looking for information on your product.
Copywriter Dianna Huff advises having separate pages for each product and service you offer. You then optimize each page for the specific key words and phrases related to the product or service featured on that page.
Naturally, you want to use those terms that Internet users search for most. You can...(register to read more)