Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the landing page to place an order for the product being advertised.
Other Internet marketers, when writing landing page copy, focus not only on conversion, but also on search engine optimization: key word selection and meta tag creation that can increase traffic by raising the site’s search engine rankings.
But in addition to conversions and unique visits, savvy Internet marketers are also concerned with a third performance metric: e-mail address capture.
If you have a two percent conversion rate, then for every 100 visitors to the landing page, only two buy — and of course, during these transactions, you capture the e-mail addresses of those buyers.
What happens to the other 98 visitors who do not buy? You will not be able to add ...(register to read more)