When a professional writer or editor is hired to produce the text for a white paper, he or she is typically not an expert in the subject, which is more often than not both technical and arcane. For instance, I’ve written white papers on everything from measuring return on investment (ROI) from content systems, to promoting bone healing with an implantable electromagnetic generator.
Pre-Internet, the greatest challenge for the writer tasked with producing a white paper was lack of information. Research was often the bottleneck in putting together a white paper. The local public library contained little usable information on the highly specialized topics most white papers cover...(register to read more)
- The second-most powerful word in direct marketing: The magic of a dollar
- Can blogging help you market your product online?
- Book excerpt: How to ask for and get the fees you deserve
- Professionals vs. Amateurs
- How to do virtually all the market research you will never need β quickly, easily, and for free β online