A catalog for Harry & David says of its pears, “Not one person in 1,000 has ever tasted them.” The statistic, as presented by the catalog writer, makes the product sound rare and exclusive — and that’s how the average reader interprets it, just as the copywriter intended.
But a logician analyzing that statement might say that it simply indicates that the pears are not very popular — almost no one buys them.
It’s possible to argue that some false logic borders on deception, but the marketer has to make that call for himself.
A metals broker a...(register to read more)
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