How to write catalog copy that sells — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

How to write catalog copy that sells

by on
in Business Management

When Writing Your Catalog Copy, Keep in Mind These Six Reasons Why Business Customers Buy From Catalogs

Catalogs are sales tools, designed to generate either leads or direct sales.  But the copy in most business-to-business catalogs doesn’t sell.  It merely gives straightforward technical descriptions of the products — no advantages, no benefits, no motivation for the reader to call a sales rep, mail a reply card or place an order.

To write catalog copy that sells, you have to understand the reasons why business customers buy from catalogs.  Surprisingly, business customers buy for many of the same reasons that consumers do.  Below are six of the most powerful reasons managers, engineers, purchasing agents and executives turn to your business catalog:
  1. To save money.  Saving money is the number one motivation for a buyer to order your product instead of your competitor’s.  Your catalog should stress cost savings — on the cover, ...(register to read more)

To read the rest of this article you must first register with your email address.

Email Address:

Leave a Comment