Despite the billions of dollars spent by American business in creating, running, testing, and measuring advertising effectiveness, no one has discovered a magic secret that will ensure a winner every time. If such a secret existed, the person who knew it would be a multi-billionaire.
At the same time, we recognize that some ads are successful, while others are not. We see that certain companies and copywriters hit the mark more often than they miss... while others don’t. We will explore the techniques, methods, and principles that can help improve ...(register to read more)