Ten ways to stretch your advertising budget

Most business-to-business advertisers have smaller ad budgets than their counterparts in consumer marketing.  Here are 10 ways to get more out of your advertising dollars — without detracting from the quality and quantity of your ads and promotions. In some cases, these ideas can even enhance the effectiveness of your marketing efforts.

ONE Use your ads for more than just space advertising.  Ads are expensive to produce and expensive to run.  But there are ways of getting your advertising message in your prospect’s hands at a fraction of the cost of space advertising.

The least expensive is to order an ample supply of reprints and distribute them to customers and prospects every chance you get.

When you send literature in response to an inquiry, include a copy of the ad in the package.

This reminds a prospect of the reason he responded in the first place and reinforces the original message.

Distribute ads internally to other depa...(register to read more)