Afraid the recession is here to stay a bit longer? If so, you're not alone. Many economists are predicting doom and gloom. And, even if the economy hasn't hit rock bottom in your part of the country, it has slowed down-significantly-in many states.
Worse, it doesn't take a recession or even a soft economy to create problems for your business. Every business has ups and downs. Even if things are going great guns right now, you need to develop business-generating strategies that succeed when times are tough.
Many businesspeople fear a recession or soft economy, reasoning that if the economy is poor, clients and customers will cut back on projects, stop spending, and-worse-sacrifice quality and buy only from low-priced vendors.
All of this is true-but only to a degree. An economic slowdown can be a problem for your business. Or, it can be an opportunity to gain new clients and boost your sales-if you know and have mastered the mar...(register to read more)