The “4 U’s” copywriting formula, which stands for urgent, unique, ultra-specific, and useful, can help.
Originally developed by my colleague Michael Masterson for writing more powerful headlines, the 4 U’s formula works especially well with e-mail subject lines. I’ll share it with you now. According to this formula, strong subject lines are:
- Urgent. Urgency gives the reader a reason to act now instead of later. You can create a sense of urgency in your subject line by incorporating a time element. For instance, “Make $100,000 working from home this year” has a greater sense of urgency than “Make $100,000 working...(register to read more)