I recently read an article in a marketing magazine that advised repeating keywords on your site as often as possible, and in multiple places, so search engine “spiders” can find them.
But my friend and fellow copywriter Nick Usborne says that this advice is not only wrong, but actually harmful.
“This is the worst possible advice you can give to anyone about optimizing their site for the search engines,” says Nick.
“It's an element of what is referred to as ‘keyword stuffing’ and is either ignored by the search engine algorithms or, in bad cases, your page and site will be penalized. Worse still, it results in pages that read very strangely to human visitors.
“Using keywords too often on a page and in the meta-tags is worse than not using them at all. The frequency or otherwise of keywords on a page has nothing to do with whether a spider will find the page. And if a spider finds the page, it doesn't need a keyword repeated frequ...(register to read more)