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Using direct mail to promote consulting services and professional practices

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in Business Management

For dentists, consultants, attorneys, accountants, advertising agencies, public relation firms, and other organizations and individuals offering professional services, direct mail can be an effective means of generating a controlled quantity of highly qualified leads quickly and at low cost.  However, the majority of professional practices are unsuccessful with direct mail — largely because they do not understand how it works or how to use it.  Following are some suggestions on how to successfully use direct mail to generate new business for consulting or professional services:

  1. DEVELOP A PRIMARY OFFER.

    The main reason direct mail for consulting services fails is the lack of a specific offer.

    Lamely ending a letter with “Looking forward to working with you” or “I will call in a week or two” is certain to depress response to almost zero.  If you tell people you will call them, they then have no incentive to call you first.

    Far bet...(register to read more)

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{ 3 comments… read them below or add one }

Jack September 13, 2010 at 3:29 pm

Check out http://www.haygroup.com. Hay Group is a global management consulting firm that works with leaders to transform strategy into reality.

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joleng16 May 3, 2010 at 10:28 am

One Way to spice up your ad copy? Re-write it like a regular conversation. I recommend Troy White for more marketing tips and strategies.

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Da M June 24, 2009 at 3:49 pm

This is a great article!

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