- DEVELOP A PRIMARY OFFER.
The main reason direct mail for consulting services fails is the lack of a specific offer.
Lamely ending a letter with “Looking forward to working with you” or “I will call in a week or two” is certain to depress response to almost zero. If you tell people you will call them, they then have no incentive to call you first.
Far bet...(register to read more)
Get weekly updates on breaking news and business advice to help you advance your career! The week's top stories and resources will be sent right to your inbox. Choose the topics you're interested in:
We value your Privacy.