10 steps to online marketing success — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

10 steps to online marketing success

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“I want to market my business on the Web, but how do I get traffic to my site?” one client asked recently. “And if I want to sell my product or service using e-mail marketing, who do I send the e-mails to?”

Here is one online marketing methodology that has been proven effective for many different types of businesses.

The primary concept is that online marketing works best when you e-mail to people who already know you.

Therefore, successful online marketers build their “house file” or “e-list” (lists of prospects and their e-mail addresses) using the process outlined below, and then sell to those people via e-mail marketing:

  1. Build a Web site that positions you as an expert or guru in your field (see steps 2 and 3 below). This is the “base of operations” for your online marketing campaign.

  2. This Web site should include a home page, an “About the Company” page, your bio, and a page with brief descriptions of your products and servic...(register to read more)

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