Here is one online marketing methodology that has been proven effective for many different types of businesses.
The primary concept is that online marketing works best when you e-mail to people who already know you.
Therefore, successful online marketers build their “house file” or “e-list” (lists of prospects and their e-mail addresses) using the process outlined below, and then sell to those people via e-mail marketing:
- Build a Web site that positions you as an expert or guru in your field (see steps 2 and 3 below). This is the “base of operations” for your online marketing campaign.
- This Web site should include a home page, an “About the Company” page, your bio, and a page with brief descriptions of your products and servic...(register to read more)