Here’s a question I’ve been curious about lately: should marketers add blogging to their arsenal of marketing tactics? Will it help sell more products and services?
is it — as I suspect — an utter waste of time? A pure vanity publication that
won’t pay you back even one thin dime for your effort?
a definition. “A blog is an online journal,” explains blogging expert Deb Weil
in her Business Blogging Starter Kit (www.wordbiz.com).
“It’s called a journal because every entry is time and date stamped and always
presented in reverse chronological order.”
theory is that if you are an information marketer — or, if you publish
information to establish your expertise in a niche industry or field — blogging
should be part of your publishing arsenal.
to Deb, a business blog is “a platform from which to lobby, network, and
influence sales. It’s a way to circumvent traditional media and analysts. And
blo...(register to read more)