31-derfully simple ways to make your ads generate more inquiries — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

31-derfully simple ways to make your ads generate more inquiries

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A client recently phoned with a problem I’d encountered many times before.

"Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,”the ad manager explained. “But my management still tends to judge ads by counting the number of inquiries they bring in. Is there some way I can increase my ad’s pulling power without destroying the basic campaign concept?”

Fortunately, the answer is yes.

There are proven techniques you can use to increase any ads pulling power, whether your main goal is inquiries or image. Here are 31 techniques that can work for you:

  1. Ask for action. Tell the reader to phone, write, contact his sales rep, request technical literature or place an order.

  2. Offer free information, such as a color brochure or catalog.

  3. Describe your brochure or catalog. Tell about its special features, such as a selection chart, planning guide, installation tips or other useful informatio...(register to read more)

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