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Yes, you should be on Twitter … and not just to talk. One CPA, for example, is having great success by listening. He checks for local CEOs who are Twittering and follows them.

He says their tweets often provide valuable insights into the goals and challenges of their businesses. He then uses this information to tweet back with a tip or tax angle to consider. He’s landed several new business accounts this way. The secret, he says, is to target just a few local businesses you really want as clients and then follow them regularly.

Are your own “dream” clients on Twitter? Check and see: Twitter.com.

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