Getting ready to send an e-newsletter to clients or an e-mail promotion to prospects? You might not want to use a great-looking HTML design. While HTML e-mails are eye-catching when viewed on a computer screen, they become virtually unreadable on mobile devices.
Since a growing number of people use iPhones and BlackBerrys, emphasizing text over graphics can give you higher ROI.
You may even want to offer newsletter subscribers a mobile option. How? Start with the Mobile Marketing How-To Guide. Download it free at Lyris.com.