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Biggest change in marketing: web site hubs

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in Office Technology

According to the latest MarketingSherpa B2B Marketing Benchmark Survey, the web site no longer is just a spoke in the marketing mix wheel. Instead, it has become “the hub of marketing strategy … the primary point of contact with prospects and customers.”

To make good sites great sites, survey participants said they: use web analytics and data; make sure messaging is clear and compelling; use microsites for different marketing initiatives; keep up with search engine optimization; and integrate the site with a CRM system so leads flow into databases.

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