Use social media tools to capture innovative ideas directly from customers—and tighten the loop on product development.
Example: Men’s clothing company Bonobos ran a “Tweet4Trunks” campaign via Twitter. For 30 days, the company asked followers one question per day about strategy and new products, such as “Do you think we should make a board short instead of a swim trunk next summer?” They rewarded respondents with swimming trunks, building excitement.
— Interview with David Eisenberg, director of growth at Bonobos
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