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Boost your 2010 marketing ROI: 5 steps

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in Leadership Skills

Think for a second: Has the money you’ve spent on marketing grown your business this year? If not, it’s time to make changes in your 2010 marketing plans.

No matter what type of marketing you use—e-mail, direct mail, ads, Internet, word-of-mouth—here are five simple changes guaranteed to boost results and revenue:

Step 1: Don’t ask for too much commitment too soon. Does this sound familiar? You send out a great marketing piece. It’s beautifully branded and offers a discount for acting by a certain date. So why don’t calls pour in?

Because going from “Hmmm, I’m interested in your services” to “Yes, I’m ready to get out my credit card” may be asking for too much commitment too soon.

Keep your discount offer, but add a lower-commitment option, too, like signing up for free e-mail coupon alerts. Just make sure to capture e-mail addresses so you can follow up.

Step 2: Make sure your “creative” is right for your audience. Ca...(register to read more)

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