BlackBerrys, iPhones and other smartphones are driving an increase in on-the-go Internet use. That’s part of the reason that local search visibility is so crucial to your business.
If you don’t come up high in local search, you’ll be literally invisible to the growing number of prospects who don’t read papers, watch traditional TV or listen to the radio.
Easy—and instant—local visibility booster: Add your address in text to your home page. For more, check out Google’s local search engine: maps.google.com.