Your organization has an unusual advantage during this fall’s open enrollment season for health insurance benefits: You’ve got your employees’ attention.
The double-whammy of incessant media focus on health care reform, plus employees’ acute awareness of rising health care premiums, means they’re paying attention to their benefits in a way that most of them never did before.
Capitalize by using open enrollment season to educate workers about your health benefits and why it’s important to decide now whether last year’s plans still work for them.
Lenny Sanicola, senior benefits practice leader for WorldatWork, says most HR pros miss a huge opportunity to communicate with employees about benefits during open season. It’s about more than handing out information packets and enforcing deadlines.
“Open enrollment is typically seen as a chore,” says Sanicola. “But when it’s done effectively and correctly, it can be an opportunity t...(register to read more)