When Alison Pincus, founder of the online business One Kings Lane, was launching her business, she saw her business idol, Martha Stewart, at an antiques show.
“I ran up to her and told her I was a fan,” says Pincus. “Afterward, I sent her a cashmere throw and a note.”
Six weeks later, she received a letter from “The Martha Stewart Show,” inviting her to come talk about her new business.
From then on, she and her business partner always left a gift whenever they held a meeting with someone new and influential, and followed it up with a handwritten thank-you note.
“Our business has been built on relationship,” she says.
Bottom line: When faced with a chance to meet someone who could change your future, don’t be afraid to show some chutzpah, like Pincus did.
— Adapted from “The Way I Work: Alison Pincus of One Kings Lane,” Inc.