When the employees of yesteryear needed to vent about a bad day or an obnoxious boss, they went to their local pub and shared their frustrations with whomever was in earshot. Today's employees log on to the Net and gripe in their blogs for an estimated 32 million Americans to read. With an average of 20,000 new blogs being created daily, is it any wonder employers' biggest blogging concerns are that employees will use their blogs to disparage the company or co-workers, post objectionable material/pictures, or divulge proprietary company information? No! So that's why they're taking proactive policy action.
IBM was so concerned that it unveiled blogging guidelines for its employees. The guidelines instruct employees to identify themselves (and, when relevant, their roles in the company) when blogging about IBM; make it clear that they are speaking on behalf of themselves and not the company; refrain from using ...(register to read more)