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Put feedback loops to work

by on
in Leaders & Managers,People Management

Through a stream of information and re­­wards, feedback loops—already common in executive coaching and athletics—can turn around bad habits and redirect people toward good ones.

Think about those roadside signs that say YOUR SPEED. No police officer is standing by to ticket speeders: it’s just a flashing number. Yet, when people see those signs, they slow down an average of 14%.

That’s a feedback loop. It has four stages:

  1. Behavioral data must be measured and stored.
  2. The data must be relevant.
  3. The consequences have to be clear. That is, the data have to light the path ahead.
  4. Action. People need a distinct mo­­ment when they can recalibrate, choose and act. That new action is measured and the feedback loop starts again.

— Adapted from “The Feedback Loop,” Thomas Goetz, Wired.

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