My wife and I recently returned from Las Vegas where we attended a Garth Brooks performance. I had no intention of writing a column about it. But after watching Garth captivate a crowd for nearly 21/2 hours, I realized that I had not watched a concert. Instead, I had witnessed a magnificent presentation of his “product”—his songs. I also realized that the way this showman delivered his material carries valuable lessons for communicators in any field.
Here are five ways to deliver your next presentation Garth Brooks style.
1. Provide an education. Garth’s fans expected to hear his hits. But Garth gave them something more—an education in contemporary music history. He sang his first big hit—“Much Too Young (To Feel This Damn Old)”—to open the show but then surprised them by saying, “This isn’t where it began. It began in the 1960s when I was the youngest of six children. …” Garth then talked about the early country influences...(register to read more)