Case in Point: Daryal T. Nelson applied for a Wal-Mart truck driver position but was rejected. He sued for racial discrimination under the federal Civil Rights Act of 1964. His main complaint: Fewer minorities were hired due to the company’s word-of-mouth strategy for hiring drivers.
Under company policy, Wal-Mart recruited its approximately 8,000 drivers almost exclusively through having its current drivers distribute “1-800 cards” to potential applicants. The card lists the minimum qualifications for drivers and provided a toll-free phone number to call for an application.
In addition to handing out recruiting cards, current Wal-Mart drivers also...(register to read more)