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What's the best way to use online job boards as a recruiting tool?

by on
in The HR Specialist Forum

Question: “We’re looking to expand the reach of our recruiting efforts, so I’m considering using some of the larger online services such as Monster, Hotjobs and Careerbuilder. However, I’m worried that we’ll be buried in e-mailed resumés and applications from every unemployed person out there. Does anyone have experience (as an employer) using these services? What tips can you offer to make them as productive as possible?”—PT, Tucson


I utilize Monster and find the most effective method is to use all of the resources available that Monster provides. Make sure your job post is as specific as possible, within legal limits, of course. Also use the auto response feature, so that all of your applicants receive an acknowledgement correspondence. I also use the saved search feature to have keywords pull resumes and send them to me in a daily or weekly email. Hope this helps.

The company I work for uses Careerbuilder. We give our applicants two ways to show their interest in the position that is available. We have an online application that we put a link to in our ads and we also include a fax number. This helps us keep the interest in the position genuine. Only the people that are interested and qualified for our position will take the time to complete the application. We also have the fax number of our company listed so interested parties can send us their resumes as a second choice.

Although Monster is not my favorite (I prefer Careerbuilder; Monster tends to have the most 'desperate' candidates willing to apply for anything), I agree with the first comment about Monster - that you need to be specific. This will help to narrow down the # of applicants you get. Also, utilize the applicant management tools - this will help you to streamline the process; and use the "Apply Online only" feature. That way you only get emails through the job board you are using and not from every able body or spammer. One thing I do that helps: in Outlook, I create a new folder for each new position and when I get an email from the job board in use for that position, I move the email there until I am ready to read it. Depending on my schedule for the day, I set aside 1 to 2 hours per day to go through those emails and resumes - nothing more and nothing less - no interruptions. This saves time and keeps me focused on other tasks at hand.

I have used both Monster and CareerBuilder. You can create your own questions (are you bilingual?) to screen out people who do not meet all of your requirements. When Monster emails the resume it will say - does not meet criteria. I do not like the format of the resume recieved from either of these webs sites. I much prefer a candidate to email me a cover letter and resume as a document. Monster's post are twice as long as Careerbuilder for about the same. I have had more success filling professional positions through Monster. I was surprised by this.

One thing we have been doing lately to avoid getting the resumes from every unemployed person out there is to utilize the resume database search from CareerBuilder. You type in key words and job title and it matches resumes to what you are looking for. It still takes some "weeding" thru resumes on your part but use of the key words and the criteria you select generally get the qualifications you are looking for. And you don't waste your time reading a resume of a Buyer for an IT position. :)

We use CareerBuilder. They have various ways of using their service & do rate candidates based on apparent qualifications. The key is to be very specific in your ad as they do their rating by picking out key points from the ad. Yes you do get lots of applicants usually, many of whom do not qualify.

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