Many women struggle to answer that question. That’s what consultant and author Marcia Reynolds found as she was conducting 360-degree interviews for her executive clients.
“The problem is that most women don’t like to self-promote,” says the author of Wander Woman: How High-Achieving Women Find Contentment and Direction. This holds true even for women who are at the top. “As a result, they don’t even know what makes them special.”
Tips to help you articulate your worth to your organization:
• Describe a peak experience where you felt fully alive and excited about your work. This could be while you were working on something, or at the end of a project or a challenging situation.
• Keep a success journal. When you do something well, write down what you brought to the situation to create a success.
• When someone tells you, “You did a great job,” don’t just say, “It was nothing.” Ask them what specifically they thought you did well.
Discover what makes you stand out—and be proud.
— Adapted from “When Women Talk About Themselves, They Earn More,” Marcia Reynolds, Huffington Post.