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Don’t overuse keywords in web pages

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in Office Technology

Search engines are dedicated to giving searchers authoritative and relevant results. That’s why they’re always refining the algorithms used to rate and rank web pages, and search engines are now penalizing sites packed with too many keywords. That’s right!

Loading your text and tags with keywords could now actually push your web pages, press releases and off-page articles lower in search results. The optimum keyword density is a moving target, but a good rule of thumb (for now) seems to be that keywords should be no more than 6% to 15% of the words that appear on a web page, and lower than that for articles.

Need to check your own content? Use one of the free online tools: Just search “Keyword density tracker.”

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