Selling benefits: 7 ways to repackage your perks

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in HR Management,Human Resources,Office Communication,Workplace Communication

It can be frustrating when employees don't rush to take part in optional benefits like elder care services, financial-planning seminars or even the EAP program.

But don't take it personally; just one in four employees participates in discretionary benefits, according to industry estimates. That's because different benefits are relevant to employees at different points in their lives.

Yet when an employee does need help with a child care referral, retirement-planning tips or some other assistance, the availability of your benefits can go a long way toward relieving stress and keeping that person happily employed.

The two keys to greater use of your work/life benefits: constant communication and the right kind of communication. Here are seven suggestions to achieve those goals:

1. No news = no use. You've heard the saying, "No news is good news." Forget it. If employees don't receive constant reminders about a benefit,...(register to read more)

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