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LinkedIn: good. Linked Up: even better!

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How many of your best customers or clients have web sites? If so, you might want to approach them about posting a link to your own web site. Will they do it?

Chances are they will. After all, they know you and trust you, and posting a link that would connect their web site visitors with another useful (and noncompetitive) service would help boost their own brand as a trusted advisor. Best of all, you can offer to return the favor by posting a link from your site back to theirs. Not only do you value from direct clicks, you also raise your search visibility: the more sites that link back to your web site, the higher you’ll rank.

One of the easiest ways to feature links to other sites is in a “Resources” tab that includes ways to connect with helpful information, businesses and services.

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