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How to beat the other team

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How do great leaders beat ’em? They:

  • Stay focused directly on their customers, not on the competition
  • Keep competitors within their peripheral vision
  • Train employees and structure programs so that leaders at all levels can solve customers’ most vexing problems
  • Study competitors … but not too much
  • Satisfy customers better than before and better than the competition.

— Adapted from Common Purpose: How Great Leaders Get Organizations to Achieve the Extraordinary, Joel Kurtzman, Jossey-Bass.

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