• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

A recent McKinsey study estimated that word-of-mouth (WOM) is the primary factor driving up to 50% of purchase decisions! While most of today’s WOM is still done in person, more and more people are getting in the habit of asking their LinkedIn network and Facebook friends for recommendations on everything from good restaurants to a great CPA.

To benefit from social-network referrals, keep your profile up to date and participate in relevant discussions or groups. Most important, be an active referrer yourself.

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